The grāmatr brand kit
Wordmark, mark, color, typography, and voice. Approved assets, hosted directly from this domain. If you're a partner, journalist, or contributor placing grāmatr in your own context — start here.
grāmatr — the full mark
Use the wordmark as the default brand expression. Built-in clear space; place against a clean background.
ḡ — the single-glyph mark
Use the ḡ mark for favicons, app icons, social avatars, and any context where the wordmark won't read. The macron carries the brand at every size.
"Dark" describes the background, not the font color. A -dark asset has a light wordmark intended to sit on a dark surface. A -light asset has a dark wordmark for a light surface. Pick the asset by where it's going, not by what color it is.
Clear space and don'ts
The padded wordmark and squared mark have clear space built in. Beyond that, five rules.
- Don't recolor the wordmark or mark. Use the provided dark/light variants.
- Don't stretch, skew, rotate, or add effects (drop shadow, glow, outline).
- Don't set the wordmark in a typeface other than Outfit. Don't kern it.
- Don't place the mark on a low-contrast background. If the host context is busy, use the padded wordmark or add your own surface beneath.
- Don't drop the macron. "gramatr" without the ā is wrong every time.
The grāmatr palette
Dark-primary, locked in production CSS. Click any hex to copy.
Surfaces
Text
Brand & accents
Three families, one purpose each
How grāmatr sounds
Marketing register. Used on the website, in sales conversations, and on every public surface where the brand speaks for itself.
Service mark and patent
Service mark: grāmatr℠ is a service mark of Gramatr LLC (Missouri). USPTO trademark filings in preparation.
Patent: The pre-classification routing architecture is patent pending.
First use: 2008-03-25.