They forget to ask questions. Everything turns into the hum-drum routine full of junk mail, coffee breaks, awkward lunches, and copy/paste. But we don’t buy that. We believe in hard problems, direct questions, and the clarifying power of common sense. We believe it’s better to be smart than a smart ass (but we might be a little of both).
We say batter the gates. Set fire to your assumptions and launch them over the wall. Knit your questions into ropes and climb the parapets. Lay siege to uncertainty. In partnership with our clients, we challenge everything: business assumptions, financial models and sales strategies. We employ a fourth-grade curiosity and the big-boy brainpower necessary to turn our findings into actionable plans in all media.