Bust out the piña coladas and those cucumber eye masks and get ready to relax. Your brand that is, because you’re in for an entirely different experience. While your brand’s kicking back on the beach with a beverage in hand, you’ll be in a dark room with a solitary light and a large, scary man shrouded in darkness. He’s going to ask you thought-provoking questions and challenge you to understand your brand and target audience. What’s that you say? Oh? Don’t lock you up with him? You’ve already done some of this work before? Well in that case, we’ll let him have the day off and just take some time to catch up and solidify the brand work you’ve already documented.
From the outset, we will develop a brief statement that outlines the primary purpose in establishing your brand, defining what it represents and why it exists.
We work with you to identify your company’s prioritized cognitive mindsets, their characteristics, expectations, needs, and their impact on the brand platform.
Similar to the core purpose, we will work with you to figure out what the brand offers: a promise that will make it stand out from the competition.
Your brand name will gain new life through logo style treatments and different takes on the tag line, if applicable.
We will work with you to determine the features, benefits, characteristics, promise, and core attributes of your brand. We will then develop a strategy for how those insights will impact and be evidenced in communications.
Your brand identity will be documented in a brand standards guide that gives detailed instructions on applying color compositions, logo treatment, and style choices in the real world.